MANHOODTV.com is an interactive resource designed to teach men better grooming and lifestyle practices. They proved step-by-step processes and tools proven to enhance their everyday life. With the use of a grooming guide, health & lifestyle articles and “how to” videos, MANHOOD TV is here to educate men on the more personal topics of everyday life.

Our approach was to put emphasis on the content and very little on the products. By doing this, MANHOODTV.com would promote the content, and at the end give men direct access to the products used to solve the issue discussed. Another solution was to use a custom made Magento for their E-commerce transactions, this allowed us to add a subscription model. Due to a vast amount of content, we used a CDN (content delivery network technology) to speed up the page loads. We also used Google Cloud and Amazon services to achieve the speed because of the heavy amount of content used on the website.

We placed targeted strategic call to action throughout the website to track & increase conversion rates. In return, the client received more sales and visitors for the same budget used on marketing. MANHOODTV.com originally had a small following on Facebook, which increased significantly when they had more content to post; which provided more traffic to the website. There was also an increase in brand recognition, multiple brands approached MANHOODTV.com which lead to their products being displayed in Urban Outfitters.